The Needle In The Haystack
There is no doubt we are in a recession and people are tightening their belts.
Oil and gas prices at an all time high.
Wholesale prices climbing.
Credit cards and mortgage worries.
College tuition climbing.
Prime rate being slashed.
Housing value declining.
Stock market uncertainty and much lower returns.
Cravings Cafe was designed with specific intent to appeal to the middle portion of the food service market.
My history with McDonalds showed when the economy was strong McDonalds did well and when it went down they did better. Why? Because when there is disposable income people tend to trade up to white table cloth restaurants and when the economy got tight people still ate out but moved down to the middle.
Cravings satisfies the top and the middle extremely well in all conditions and I would say we are recession proof.
Our plan was specific, our insight and experience has proved us right.
So while there are many restaurants literally on the verge of selling or going under we remain strong.
A recent article says from Food Service News:
Fast Casual Chains Show Big Growth
According to foodservice consultant Technomic, the top 100 fast-casual chains continued to be the growth vehicle for the limited-service restaurant industry in 2007, and outperformed the restaurant industry as a whole.
Fast-casual restaurants provide fast service and fresh, high-quality food in upscale settings.The report identifies and analyzes four key characteristics that will have an ongoing influence on fast-casual menus and continuing growth opportunities: 1) exceptional flavor and spice profiles; 2) high-quality ingredients; 3) regional ethnic cuisines; and, 4) fresh and healthy inspirations.
Other findings show:
Fast-casual chains are trying to drive revenue in slower-traffic periods, such as breakfast, dinner and in-between snack periods, by introducing new menu items, adding or enhancing existing catering programs, and by offering Wi-Fi and adult beverages to attract mobile workers and social occasions.
(Sounds like Cravings, doesn't it?)
Panera Bread, remained the highest grossing fast-casual chain with $2.2 billion in estimated sales in 2007, as well as the chain with the largest sales and unit growth in terms of actual dollars ($336.9 million) and units (140 new stores).
"The Needle In The Haystack"
Out team is passionate, experienced and has the leadership to duplicate our systems so that our potential licensees are profitable long-term and actually enjoy being part of something unique.
If you truly seek an investment that is exciting and potentially very lucrative, I invite you to contact me.
There have been many success stories out there and we believe we will be one of them.
2008: We hope to have 2 additional units open.
2009: 8 franchised units
2010: 15 new locations
Run the numbers and be conservative then email me to discuss specifics.
2008 looks to be a big year as we lay the foundation to expand with franchise units in the greater Boston area. While not franchising at this time if you would like to be considered please email me here with your name and phone number. You will be contacted as soon as possible..
We have the recipe for success.
Jay Johnson
This location was a Breakfast/lunch that had the worst layout imaginable. The inside was so bad we had to gut the entire building.
I hope you enjoy the transformation!
